Four: The Hidden DNA of Amazon, Apple, Facebook and Google


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Add to Calendar Europe/Paris Four: The Hidden DNA of Amazon, Apple, Facebook and Google

Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers.

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Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers.

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Author Scott Galloway Published by Corgi Books ISBN 9780552173438 EAN 9780552173438 Bic Code B Cover Paperback

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