Misbehaving


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From the renowned and entertaining behavioural economist and co-author of the seminal work ‘Nudge’, ‘Misbehaving’ is an irreverent and enlightening look into human foibles. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

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£9.99

From the renowned and entertaining behavioural economist and co-author of the seminal work ‘Nudge’, ‘Misbehaving’ is an irreverent and enlightening look into human foibles. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

SKU: 9780241951224 Category: Tags: , , , , , ,

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Author Richard H. Thaler Published by Penguin Books ISBN 9780241951224 EAN 9780241951224 Bic Code Cover Paperback

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